Competitors

What it is

Business → Competitors keeps the competitors your company confirmed and shows, for each one, where your customers named it (the moment in the meeting), what its own website says (quoted, with the page and the day Nexa read it) and, when you ask for one, a saved analysis with opportunities you can accept or dismiss.

What it's for

Before a sales call or a pricing decision you see which competitor actually comes up with your customers, which open deals are with customers who named one, and what that competitor says about itself on its own site, without anything being invented or rewritten.

How to use it

1. Open Business → Competitors. First, check What Nexa knows about your company: what you sell, to whom and where. Nexa searches and compares with this, so be specific. Fill in from my documents drafts it from documents you can open; nothing is saved until you click Save.
2. Add competitors: confirm a name under Named by your customers, click Add a competitor and type its name and website, or use Find competitors to search the web. A search result is a suggestion only: it becomes a competitor when you click Confirm.
3. Each competitor's row shows its website, how often your customers named it and, when known, who runs it. Click Profile to open everything about it in one panel: what its own website says, the moments your customers named it, its leaders, its LinkedIn and Facebook pages, and its recent moves. Its website is read on its own (no AI, no credits); Read again reads it now.
4. In the profile, Research on the web runs one Google search about that competitor for the credits shown: its profiles, its leaders (with the date of the source) and what it did in the last 18 months, such as launches, funding, hires and partnerships. Each item shows its sources and how sure Nexa is. Only you see your research; click Confirm on an item to share it with your team.
5. Click New analysis for a report: From your data (your meetings, customers and CRM deals) or Full analysis (that, plus each competitor's website). The price is shown before you confirm and is charged only for what the report finds.
6. In the report, each opportunity lists its evidence. Accept saves your decision; tick Also track it as a task in Work only if you want a task for it. Dismiss hides it, Undo brings it back.

Tips

• Give each competitor its official website and any other spelling your customers use ("Zoho", "زوهو"), so every mention counts.
• If an address is wrong, use the row's menu to change it: what was read from the old address is removed.
• Know a profile or a leader Nexa didn't find? Use Add a link or Add a person in the profile.
• Compare two saved reports to see what changed. Comparing is free.

Good to know

• Only the company's owner and admins can open Competitors. Ask Nexa answers about competitors only for them; department managers and members are told who keeps the list.
• Their site highlights is what the competitor puts forward about itself, taglines and section titles included. It is not a checked list of what they sell; Ask Nexa says "their website highlights" rather than stating it as a fact.
• Each website is read in your language: an Arabic page shows what the site gives Arabic readers and an English page what it gives English readers. A site that picks its language by location may still answer in another one; the card then says which language it answered in and shows its words as served. A reading over 30 days old says it may be out of date, and if reading again fails, the card keeps the last reading and says the new attempt failed.
• When a site cannot be read, the card says why: the address does not open (check it), the site took too long (try again later), or the site turns automated readers away. Nexa names itself to websites and never pretends to be a browser to get past a block, and it respects a site's robots.txt.
• Nexa reads only the websites of competitors you confirmed, plus a web search when you click Find competitors. It does not watch the whole market.
• Each profile says where the competitor came from: added by your team, named by your customers, or found by a web search. A name said in a meeting or found in a search shows where it came up, not what the competitor sells.
• Profiles and leaders are marked On their website (their own site says so), Confirmed (someone on your team confirmed it), Likely (more than one source, or the network's own page) or Unverified (one source, or a name that doesn't fully match). When sources disagree on who the CEO is, the profile says so instead of choosing. A person's LinkedIn or Facebook link is shown only when it sits beside their name on the company's site, or when its address carries their name. Nexa never opens LinkedIn or Facebook itself and never guesses an address.
• Roles and recent moves read in your language; names stay as written. Every link to another website opens in a new tab.
• If you are short of credits, the dialog says so and links to Billing, where you can ask for more. Nothing is charged for a report that fails or is cancelled.